  With a clear plan and roadmap, we accelerate time to value and Transform your Business through a series of proven sprints.   

Design

Design the solution using proven tools and artifacts to accelerate the change process

Develop

Develop the solution in partnership with customer-facing teams to drive buy-in and adoption

Integrate the solution into the operating cadence and CRM to assure change and sustain value creation

Optimize Resource Coverage to Maximize Returns.

Priorities Sample Deliverables:

Define the ideal customer profile and tier addressable market based on right to win profitably
Develop account coverage model to define resource coverage across the customer lifecycle
Integrate and enrich customer master data / visibility to enable actionable customer acquisition and expansion strategies
Align the CRM to the target addressable market and optimize investment of customer-facing teams

Deliver Value to the Right Persona at the Right Time.

Positioning Sample Deliverables:

Construct buyer persona profiles for high impact stakeholders across each stage of the buyer journey
Develop high-level positioning and messaging for each persona at each stage of the buyer journey
Identify marketing initiatives to support key business outcomes across the customer lifecycle (e.g., awareness, education, acquisition, expansion)
Configure CRM to measure marketing attribution and continuously improve marketing ROI

Navigate Buyers throughout the Customer Journey.

Process Sample Deliverables:

Develop and implement a buyer-aligned enterprise sales process to align sales activity with the buying process
Construct the tech stack roadmap to drive investment in enabling tools and technologies
Develop and integrate enabling sales tools (e.g., territory plans, account plans, win plans) into CRM
Optimize CRM to enable team-based opportunity management best practices and workflow

Align Behaviors and Outcomes at the Speed of Scale.

Performance Sample Deliverables:

Define required skills and competencies at each stage of the buyer journey to support coaching and development programs
Optimize recognition and rewards systems to reinforce expected behaviors and outcomes
Develop and implement operating cadence to measure progress and celebrate performance
Develop CRM dashboards to drive key business insights and inform decision making