In a world with a vast wealth of information, scarcity is derived from whatever that information consumes, and it’s consuming the finite attention span of enterprise buyers at an accelerating pace. Standing out amidst all this noise and chaos to grab our buyers’ attention and differentiate our offering is becoming increasingly difficult.
As the Evangelist of the corporate value proposition, RevOps is responsible for prioritizing marketing investments which increase awareness, education, pipeline development and wallet share within the target addressable market. With a clear understanding of the buyer personas and their value drivers, Revenue Operations helps define the positioning, messaging, and programs which maximize the return on investment across the entire customer lifecycle.
“The best way to predict the future is to create it”
Buyer Personas
High performing companies align on the decisions and value drivers of key buyer personas across the buyer journey.
Align on the buyer personas which have influence across the buyer journey.
Align on the decisions which buyer personas make on behalf of their enterprise.
Align on value drivers important to each of the buyer personas based on their respective role.
Value Proposition
High performing companies invest in positioning, content and marketing programs to hit the targets in the revenue plan.
Invest in product positioning to differentiate them from the competition.
Invest in sales content to shepherd buyer personas through each stage of the buyer journey.
Invest in marketing programs to meet the commitments of the revenue plan.
Marketing Strategy
High performing companies execute, measure and adjust their marketing strategy to continuously optimize for performance.
Execute and update positioning in response to competitive intelligence.
Execute, measure and refine sales content based on real-time market feedback.
Execute and optimize the marketing portfolio based on overall return on investment.